Is this business Stupid??
Now way, often we MBA’s are proud selling a consumer durable or FMCG or Cars, why not Telephone, I meet customers who bring business of 500 Rs/pm to 5000 pm. There are many SME with 5-10 lines and they generate revenue of 2000-40000 each month. Lets take a Company with 5 lines and pays minimum of 2000. It works out to 120,000 per year, we buy TV FOR 25,000, Cars for 500000-10, 00,000, Hey it’s a far better business. For a period of 10 years we don’t change Cars or TV or AC’s, in 10 yrs even a normal customer will bring in a business of 12, 00,000 that’s Huge. On the other hand there are many people who only spend 500 pm, they generate 60,000. But to STP (Segmentation, Targeting and Positioning) of Airtel is too good, so they concentrate on Corporate, SME, Commercial and PCO. They also provide phones for Residential customer!!
So happy getting some money, working for one of the most dynamic companies, and Work Exp too ….. I also attend all the classes and PPT (Pre placement talks) waiting for a good company ……
Tuesday, November 23, 2004
Saturday, November 20, 2004
Customer Retention at Bharti : Airtel Telephone Services
This is what I do...
Daily I get up by 7.00, get ready, have a quick glance on newspaper, then have a cup of tea, then dress up formally, and then leave by 9.00. A Bharti tower is at santhome half an hour drive from T.Nagar (Place where I stay in Chennai).
I report to a MBA guy with 2 yrs exp. in Bharti, we have 2 teams under Retention. Retention team is headed by Mr. Balaji CFO of Airtel Telephone and broadband services South India. Then by Mr. Manoj, who were one of the few who joined touchtel very early. There are 2 teams, who focus on retention of customers.
There are 6 zones in Chennai, daily we have a list of customers who cancel their land line phone. We try to retain them. Company expects at least 50% retention rate. Me and another Friend from ICFAI Ram Kumar, do retention. We get about 10 cases in a day. It’s certainly easy to meet all of them. But convincing a customer really takes full information about Product. Here I understood the importance of Product management, We have to be clear of the who product and retention offers we give to our customers. After giving offers they have to pulse more - or else there is no use to retain a customer who will never bring business.
I deal with Retention in T.Nagar, we call the customer, if need go to field also. We work only part time. So we are give many different tasks. We handle Low pulsing customers, We handle tele calling, We handle back hand, we develop Retention offers for specific cases and we also manage account cards of problematic customers. I will continue here until i get a nice job. Its only part-time, so classes starts from 2 to 9, Saturday and Sunday full day. So it’s manageable to me. Daily I do the same. Company, Class, Internet, Songs, and Computer games, Movies (Saturday Sunday) and Sleep well. I really like this.... I will continue
Daily I get up by 7.00, get ready, have a quick glance on newspaper, then have a cup of tea, then dress up formally, and then leave by 9.00. A Bharti tower is at santhome half an hour drive from T.Nagar (Place where I stay in Chennai).
I report to a MBA guy with 2 yrs exp. in Bharti, we have 2 teams under Retention. Retention team is headed by Mr. Balaji CFO of Airtel Telephone and broadband services South India. Then by Mr. Manoj, who were one of the few who joined touchtel very early. There are 2 teams, who focus on retention of customers.
There are 6 zones in Chennai, daily we have a list of customers who cancel their land line phone. We try to retain them. Company expects at least 50% retention rate. Me and another Friend from ICFAI Ram Kumar, do retention. We get about 10 cases in a day. It’s certainly easy to meet all of them. But convincing a customer really takes full information about Product. Here I understood the importance of Product management, We have to be clear of the who product and retention offers we give to our customers. After giving offers they have to pulse more - or else there is no use to retain a customer who will never bring business.
I deal with Retention in T.Nagar, we call the customer, if need go to field also. We work only part time. So we are give many different tasks. We handle Low pulsing customers, We handle tele calling, We handle back hand, we develop Retention offers for specific cases and we also manage account cards of problematic customers. I will continue here until i get a nice job. Its only part-time, so classes starts from 2 to 9, Saturday and Sunday full day. So it’s manageable to me. Daily I do the same. Company, Class, Internet, Songs, and Computer games, Movies (Saturday Sunday) and Sleep well. I really like this.... I will continue
Wednesday, November 17, 2004
How to build a better Blog
Hi everyone
I have this blog almost for the past 3 months; I have spend quit some time with this, but How well to update it? I have seen nice additions to many blogs and I tried hard to add them.
How to add google search to a blog? And leave out comments about some improvements to a blog! That will help me! What else to add .... ?
--- Jeyavarthanaraj
I have this blog almost for the past 3 months; I have spend quit some time with this, but How well to update it? I have seen nice additions to many blogs and I tried hard to add them.
How to add google search to a blog? And leave out comments about some improvements to a blog! That will help me! What else to add .... ?
--- Jeyavarthanaraj
Sunday, November 07, 2004
Business Cycle
Product Life Cycle
1.Introduction
2.Growth
3.Maturity
4.Decline
Many say we can save the skin of the company even after the maturity stage, but when there is an external threat, there is very less a company can do.
It all starts off well for any company: they design a product or services, devise strategies and decide upon the policies and framework and gradually expand the business! But after the business expands well - it’s very tough to stay only with core competency! We have to diversify. Even in India we know may companies who believed in one product or a business who have all closed their business!!
But, In HLL's case, i am not happy with the way its happening, It’s the most visionary company in India. As its logo suggests it’s ever green all the stake holders. But now everything is upside down.
HLL was the success story and even case study for many Unilever ventures outside India and Europe. But now the Big HLL is falling. What triggered this situation, they have never made losses, but why suddenly?
In the 80's and 90's they came up with many Brands and the concept of Brand Management was done well – in fact very well. They were the early entrant in this potential market and straight way they garbed the market share and started to dominate the market.
Now they are loosing in their core segment Soap and Detergent, even in Foods. Their exports are doing ok and other Brands are going on. It’s not because P&G reduced the price. The various reasons are:
- Reduction in Price
- Expectation of increase in volumes
- Local & Regional Brands
- Shift in buying pattern: Mobiles and Durables
- Customer savings
- Spending on visible factors as Vehicle, Shirt ….
Companies can land up in this situation any day; they cannot predict many external threats – Political, Economical, Technological, and Social. All they can do is try to diversify and focus on Management control.
In the beginning, company spends a little on marketing, Employees, Share holders, in the overall business - as the time progresses it spends more and more on each. We cannot simple change the culture of the Management, People, Employees, and Shareholders etc. So the current measures will help a bit, HR policy, Org. Structure, Cost reduction …..
HLL is still very good, its Power Brands, distribution, marketing, Pricing, Stakeholders will all help it, it is not under Decline stage, but under Maturity stage. They only thing that I don’t like about HLL is its HR policy.
But the never expected loss actually struck HLL - the Devil has already shown its face. Better Beware!!!
Source: My own Study – Marketing made me write stories
1.Introduction
2.Growth
3.Maturity
4.Decline
Many say we can save the skin of the company even after the maturity stage, but when there is an external threat, there is very less a company can do.
It all starts off well for any company: they design a product or services, devise strategies and decide upon the policies and framework and gradually expand the business! But after the business expands well - it’s very tough to stay only with core competency! We have to diversify. Even in India we know may companies who believed in one product or a business who have all closed their business!!
But, In HLL's case, i am not happy with the way its happening, It’s the most visionary company in India. As its logo suggests it’s ever green all the stake holders. But now everything is upside down.
HLL was the success story and even case study for many Unilever ventures outside India and Europe. But now the Big HLL is falling. What triggered this situation, they have never made losses, but why suddenly?
In the 80's and 90's they came up with many Brands and the concept of Brand Management was done well – in fact very well. They were the early entrant in this potential market and straight way they garbed the market share and started to dominate the market.
Now they are loosing in their core segment Soap and Detergent, even in Foods. Their exports are doing ok and other Brands are going on. It’s not because P&G reduced the price. The various reasons are:
- Reduction in Price
- Expectation of increase in volumes
- Local & Regional Brands
- Shift in buying pattern: Mobiles and Durables
- Customer savings
- Spending on visible factors as Vehicle, Shirt ….
Companies can land up in this situation any day; they cannot predict many external threats – Political, Economical, Technological, and Social. All they can do is try to diversify and focus on Management control.
In the beginning, company spends a little on marketing, Employees, Share holders, in the overall business - as the time progresses it spends more and more on each. We cannot simple change the culture of the Management, People, Employees, and Shareholders etc. So the current measures will help a bit, HR policy, Org. Structure, Cost reduction …..
HLL is still very good, its Power Brands, distribution, marketing, Pricing, Stakeholders will all help it, it is not under Decline stage, but under Maturity stage. They only thing that I don’t like about HLL is its HR policy.
But the never expected loss actually struck HLL - the Devil has already shown its face. Better Beware!!!
Source: My own Study – Marketing made me write stories
Monday, November 01, 2004
One day workshop in Taj Fisherman's Cove
B.Jeyavarthanaraj : 30-10-04
We Students of IBS-C (05: 30 students & 06 – 100 students) had one day workshop in Taj leisure hotels - Fisherman's Cove!
Workshop was by DIG of Chennai Police - Pradeep V. Philip (IAS) – one of the board members of IBS-C on EQ ‘Equilibrium Thinking’. We had both indoor and outdoor events. Indoor was as usual full of Soft skill and Equilibrium Thinking concepts (Be in it, to Beat it).
In outdoor we had great fun on the Beach: Coining words which will total to 100. We all know 'Attitude' ads up to 100, but Discipline and innovator also adds up to 100.
We had Bulls Eye practice (I tried thrice could only reach second target once: No one hit the bulls eye), A Balloon exercise and Word games.
In Bulls eye they wanted to know about people who try again and again, in Balloon exercise they tried to identify people who get more signatures and who maintain it better (many people were showing lethargy in blowing and getting sign). Creativity was checked in word exercise. Finally the event I liked the most was Rope game: 'The Tug of war'. Our team lost the game but still it was a great fun! Only in the last one hour we were let free to Rome around the Beach.
In Indoor we had attitude, Leadership and psychology questionnaires. Theories on stress management, Time management, Success, Leadership, ‘SELF’, Sub-Conscious mind.... lot of others. Mr. Philip was one of the people who were injured in Rajiv Gandhi's Bomb blast. He was just a few meters away from the blast. He shared many other experiences with us.
About Taj Fisherman's Cove:
We went out of the city in 3 busses, crossed the toll gate - and then in a few kilometers we reached Taj Fisherman's Cove. When the bus entered the hotel, I saw 2 ducks crossing the car park place and I had a view of the hotel: WOW. It’s directly on a beach - with beach view rooms and cottages.
Rooms costs from 6000 - 10000, we have 88 luxury cottages and elegantly appointed rooms with spectacular views of the sea, private open garden showers, private sit-outs, A nice pool with built in Bar, Massage rooms, Sun Bath, Beach games, A nice garden, and many others. Mostly occupied by foreigners (its 250 - 450 dollars for them).
The food was ok – a small (non-veg) menu, and tea was bad both times and the coffee was good! But quality of food and taste was good, mainly we could have .It was a great day: Knowledge with Fun! With money too – but we paid only 200, actually we have to pay at least 10000 if we want to stay there one day!
We Students of IBS-C (05: 30 students & 06 – 100 students) had one day workshop in Taj leisure hotels - Fisherman's Cove!
Workshop was by DIG of Chennai Police - Pradeep V. Philip (IAS) – one of the board members of IBS-C on EQ ‘Equilibrium Thinking’. We had both indoor and outdoor events. Indoor was as usual full of Soft skill and Equilibrium Thinking concepts (Be in it, to Beat it).
In outdoor we had great fun on the Beach: Coining words which will total to 100. We all know 'Attitude' ads up to 100, but Discipline and innovator also adds up to 100.
We had Bulls Eye practice (I tried thrice could only reach second target once: No one hit the bulls eye), A Balloon exercise and Word games.
In Bulls eye they wanted to know about people who try again and again, in Balloon exercise they tried to identify people who get more signatures and who maintain it better (many people were showing lethargy in blowing and getting sign). Creativity was checked in word exercise. Finally the event I liked the most was Rope game: 'The Tug of war'. Our team lost the game but still it was a great fun! Only in the last one hour we were let free to Rome around the Beach.
In Indoor we had attitude, Leadership and psychology questionnaires. Theories on stress management, Time management, Success, Leadership, ‘SELF’, Sub-Conscious mind.... lot of others. Mr. Philip was one of the people who were injured in Rajiv Gandhi's Bomb blast. He was just a few meters away from the blast. He shared many other experiences with us.
About Taj Fisherman's Cove:
We went out of the city in 3 busses, crossed the toll gate - and then in a few kilometers we reached Taj Fisherman's Cove. When the bus entered the hotel, I saw 2 ducks crossing the car park place and I had a view of the hotel: WOW. It’s directly on a beach - with beach view rooms and cottages.
Rooms costs from 6000 - 10000, we have 88 luxury cottages and elegantly appointed rooms with spectacular views of the sea, private open garden showers, private sit-outs, A nice pool with built in Bar, Massage rooms, Sun Bath, Beach games, A nice garden, and many others. Mostly occupied by foreigners (its 250 - 450 dollars for them).
The food was ok – a small (non-veg) menu, and tea was bad both times and the coffee was good! But quality of food and taste was good, mainly we could have .It was a great day: Knowledge with Fun! With money too – but we paid only 200, actually we have to pay at least 10000 if we want to stay there one day!
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