Tuesday, November 23, 2004

Is it worth Retaining a Phone Line ... A stupid Land line

Is this business Stupid??

Now way, often we MBA’s are proud selling a consumer durable or FMCG or Cars, why not Telephone, I meet customers who bring business of 500 Rs/pm to 5000 pm. There are many SME with 5-10 lines and they generate revenue of 2000-40000 each month. Lets take a Company with 5 lines and pays minimum of 2000. It works out to 120,000 per year, we buy TV FOR 25,000, Cars for 500000-10, 00,000, Hey it’s a far better business. For a period of 10 years we don’t change Cars or TV or AC’s, in 10 yrs even a normal customer will bring in a business of 12, 00,000 that’s Huge. On the other hand there are many people who only spend 500 pm, they generate 60,000. But to STP (Segmentation, Targeting and Positioning) of Airtel is too good, so they concentrate on Corporate, SME, Commercial and PCO. They also provide phones for Residential customer!!

So happy getting some money, working for one of the most dynamic companies, and Work Exp too ….. I also attend all the classes and PPT (Pre placement talks) waiting for a good company ……

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